Beware Neuro-bunk

As new brain research is published, the media and many marketers are quick to “run with the data” and often far exceed the true meaning of the research.  In this 2012 TED talk, neuroscientist Molly Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them.

Molly Crockett: Beware neuro-bunk